Sustainability is taking center stage in the renovation world, with a new television project set to highlight both the opportunities and challenges of eco-friendly building. Television personality Josie Gibson is documenting her journey of transforming a derelict West Country property into an eco-smallholding in the upcoming ITV series Josie Gibson’s Big Country Build.
The series focuses on balancing luxury with sustainability. Gibson’s project incorporates renewable energy technologies, improved insulation, and environmentally responsible materials. Ground source heat pumps, rainwater harvesting, and energy-efficient designs are central to the renovation, aiming to demonstrate how eco-solutions can be integrated into everyday living.
But the project also shows the difficulties of eco-renovation. Securing planning permission, handling unexpected structural issues, and managing tight budgets are constant obstacles. The series emphasizes both the rewards and the frustrations of making sustainable choices. Gibson also explores lifestyle changes such as farm-to-table gardening, self-sufficiency, and reduced reliance on fossil fuels.
This comes at a time when climate concerns are driving demand for green building. Homeowners are increasingly aware of energy costs and environmental impact, making eco-renovations more appealing. Television programs like Big Country Build bring visibility to the movement, inspiring others to consider sustainability in their projects.
Conclusion
Eco-renovations are no longer a niche interest they are moving into the mainstream. By blending comfort, sustainability, and affordability, projects like Josie Gibson’s highlight a future where renovation is about more than style. It’s about resilience, responsibility, and redefining what it means to build a home.
