Fake Online Reviews and Renovation Scams
In today’s digital world, many homeowners rely on online reviews to choose contractors. Unfortunately, scammers exploit this by posting fake positive reviews to build credibility. Once hired, they often underdeliver or disappear with deposits.
Fake reviews are often overly generic, repetitive, or posted in clusters. Some may even appear on newly created profiles with little history. Homeowners who trust these fake reputations may end up hiring unqualified contractors.
To protect against this scam, homeowners should look for detailed reviews with photos, timelines, and specific experiences. Verified platforms that require proof of service are more trustworthy than general websites.
Checking references outside the internet is equally important. Asking contractors for direct client contacts or visiting past projects gives homeowners a clearer picture of their reliability.
Conclusion
Fake online reviews mislead homeowners into hiring unreliable contractors. By reading reviews critically, verifying references, and cross-checking credentials, homeowners can avoid falling into this digital trap.
