Google Trends is an awesome tool to track trending topics and keywords. Here’s a step-by-step guide on how to use Google Trends to identify search trends, keywords, and ideas for creating content that’ll get more eyes on your website or blog.
Step 1: Access Google Trends
Start by visiting Google Trends.
Step 2: Understand the Search Interface
Once you’re on the homepage, you’ll see a search bar. This is where you can enter different keywords related to home renovation. You can search for terms like:
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Home Remodeling
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Home Renovation
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Home Improvement
Step 3: Start by Searching for a Broad Term
For example, let’s say you want to check the trends for “home renovation.” Just type it in the search bar:
This will show you how the term has been performing over the past day. You can adjust the date range (1 day, 7 days, etc.) based on how recent or long-term you want your data to be.
Step 4: Explore Related Terms & Breakout Terms
At the bottom of the Google Trends page, you’ll see sections like:
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Related queries
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Breakout terms
These are goldmines for discovering related keywords that are gaining popularity. For example, you might notice terms like “home renovation shows Netflix” or “home improvement ideas” popping up. These could be the next big thing to target for content creation.
Step 5: Dive Deeper into Specific Niches
If you’re interested in narrowing down your search, go for more specific terms, like “Improveit Home Remodeling” or “Home Renovation Shows Netflix.” For example, check this link for a more niche term:
- Improveit Home Remodeling
This will show you if there’s high or low interest in this term and help you decide if it’s worth focusing on.
Step 6: Generate Content Ideas
After seeing what’s trending, you can brainstorm content ideas around those terms. Some strategies include:
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User Profiles: Like this example — Haden Construction Profile — create a profile or write a post about a popular renovation business or trend.
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Top 10 Lists: For example, if you see people are searching for “top renovation shows on Netflix,” you could create a post like “Top 10 Home Renovation Shows on Netflix”
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Opinion Pieces: If you find news articles trending, create your own opinion pieces about them, and publish on platforms like Renovation Reviews.
Step 7: Find Trending Articles for Inspiration
You can also use Google to find news articles related to home renovation. Simply search for terms like “home renovation news”:
Look at the headlines, and choose what topics you could write about. Just remember, don’t copy-paste! Use the articles for inspiration, but always cite your sources and provide your own take on the information.
Step 8: Create & Publish Your Content
Now that you’ve identified trending topics, keywords, and ideas, create your content around them! Here are some tips:
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Write “how-to” guides, case studies, or opinion pieces.
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Include relevant keywords from Google Trends to increase your chances of ranking higher on search engines.
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Avoid plagiarism by creating unique content based on your research.
Once you’ve written your post, publish it on your website, blog, or platforms like Renovation Reviews.
Step 9: Keep an Eye on Ongoing Trends
The trends on Google change often, so it’s important to keep checking back and adapting your content strategy as trends evolve.
Final Tip: Citing Your Research
If you’re using news articles or any data from another source, make sure to cite your references. You don’t want to risk being hit with a plagiarism penalty, especially when using content from news sources. Instead, write a personal opinion piece based on the information, adding value to the original source.
By following these steps, you’ll be able to quickly create content that resonates with current trends in home renovation, giving you a shot at more organic traffic. Happy trend hunting!