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A change in home renovation is on the verge of happening in 2025, and it is not being discussed adequately. The shift towards small, independent contractors is a quiet process of moving away of large renovation brands by more homeowners. It is not just a matter of price but of control, trust and results.
The cost of renovation has increased, which has resulted in homeowners being more cautious. When budgets are lean, individuals desire transparency. There are numerous complaints of big brands being inflexible in packages, time-consuming, and overhead costs that do not necessarily result in superior workmanship. Smaller contractors, in their turn, tend to be more adaptable, responsive and ready to customize the solutions to the needs of the homeowner.
Accountability is another important factor. Homeowners claim that they find it simpler to talk directly to the individual who conducted the job and not to go through the sales representatives, project managers and call centers. That direct line is important in a world where there is a tendency to be in a hold-up and material shortage.
Social proof is also contributing. Homeowners are relying more on word of mouth, pre-and post-pictures, and real life stories posted on the internet instead of brand advertising. The credibility is no longer based on logos but lived outcomes.